MSAA: Publications - The Motivator: Fall 2007 - Up Front
Multiple Sclerosis Association of America Logo
Link to FaceBook Link to Twitter Link to YouTube Link to Pinterest
Register Why Register Contact MSAA Site Preferences Print Page Home
Improving Lives Today!
Donate Button
The Motivator iconMSAA's MAGAZINE
The Motivator
Booklets and Brochures iconBooklets & Brochures
MS Research Update 2015
MS Research Update 2014
About MS
Improving Lives Today! A Guide
to MSAA's Programs and Services
Ways to Give
Medicare Planning
and Multiple Sclerosis
The Affordable Care Act
and Multiple Sclerosis
Aquatic Exercise and Multiple Sclerosis:
A Guide for Patients
How to S.E.A.R.C.H.™ for the Right
MS Therapy for You!
Understanding and Treating
MS Relapses
Mommy's Story
Daddy's Story
Understanding and Treating
Depression in Multiple Sclerosis
MSAA Monograph: The Confusing
World of Clinical Trials
Primary Progressive Multiple
Sclerosis: What You Need to Know
Order Publications iconOrder Publications
Individual Order
Group Orders

Home > MSAA Publications > The Motivator > The Motivator: Fall 2007 > Up Front
Share this Page:
submit to reddit

Up Front

By Douglas G. Franklin, MSAA President and CEO

Douglas G. Franklin Photo
Douglas G. Franklin

I am pleased to see such a high level of activity everyday at MSAA. Among many recent achievements are several awards we have received for our educational materials. I am proud to announce that MSAA's web video, A Closer Look at Multiple Sclerosis Symptoms, Part 1, has won a Silver Telly Award (top honors). Additionally, MSAA 's quarterly magazine, The Motivator, along with our children's book, Mommy's Story, received two National Health Information Awards, an APEX Award, and a Grand APEX Award (top honors).

I would also like to mention that MSAA meets the twenty rigorous standards of the Better Business Bureau Wise Giving Alliance, one of the leading charity evaluators. The Alliance's standards were applied to our organization's finances and solicitations, effectiveness, governance, and informational materials. Meeting these standards makes MSAA eligible to participate in the Alliance's Charity Seal Holder program. MSAA has elected to join the nearly 200 other charities who participate, and we will proudly display the Charity Seal.

My enthusiasm carries over to the MS Coalition as well. This affiliation of several independent MS organizations was recently honored for outstanding leadership in the MS world at The Heuga Center for Multiple Sclerosis Benefit, a gala event held in New York City on October 23rd. As president of the MS Coalition, I was pleased to speak on its behalf.

MSAA has also begun a social marketing program to encourage adherence to disease-modifying therapies, which have been shown to slow MS disease activity. We have produced a public service announcement for broadcast on national TV, as well as a new publication. I am very excited for the opportunity to share this vital message with the MS community.

On September 28th, we held our President's Circle reception, where MSAA's generous supporters were honored. This inspiring event was attended by regional donors and volunteers, along with MSAA 's Board members, Healthcare Advisory Council (HAC) members, regional directors, and senior staff.

On the following day, MSAA Board and HAC members, along with directors and senior staff, all convened to focus on developing a three-year plan for MSAA 's programs and services. The overall goal is to optimize what we do in a complementary way, so that no one is left behind. We will build on these discussions for January's meeting, when we hope to have a clear consensus on our signature services and core programs, based on what clients want – as determined through a national assessment conducted by MSAA.

As the winter months quickly approach, I would like to wish all of our readers a very happy holiday season. May everyone enjoy much health and joy throughout the coming New Year.

Doug Franklin joined MSAA as President & CEO in 1999. He has a distinguished career in association leadership and is a former national trainer in strategic planning for the Peter Drucker Foundation. A published international expert in the field of social marketing, he is a graduate of four universities. He currently serves on the National Board of the Key Philanthropic Organizations Committee of the American Society of Association Executives and serves on the Executive Committee of Health First – America's Charities Board in Washington, DC.


Last Updated on Monday, 25 March 2013 10:39