MSAA: Publications - The Motivator: Fall 2009 - Up Front
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Home > MSAA Publications > The Motivator > The Motivator: Fall 2009 > Up Front
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Up Front

By Douglas G. Franklin
MSAA President and CEO

Douglas G. Franklin Photo
Douglas G. Franklin

Across the country, many of our supporters have been working tirelessly to help MSAA meet the challenges of the economic situation at hand. These have been exciting and beneficial events for MSAA - including my three-day horseback ride on a cattle drive in Texas! I'd like to mention just a few of these great events for our readers.

From the Philadelphia Flyers ice hockey team, forward Riley Cote held the 2nd Annual Cote Carnival at Swanky Bubbles Restaurant, located near our national headquarters in Cherry Hill, New Jersey. In only its second year, the event raised over $27,000 in support of MSAA's programs and services - $10,000 more than last year's carnival.

The Ronda Gruber Foundation of San Francisco, California held a traditional Labor Day picnic, where they matched dollar-for-dollar any donation, for a total of $19,000.

In Dallas, Texas, MSAA hosted its first ever charitable cattle drive, MSAA's Lone Star Roundup. For three days, participants moved cattle to other pastures on an actual working ranch, netting more than $16,000 in donations.

In our Northwest Region, a group of 80 people traveled together to raise awareness of MS and funds for MSAA. Led by two gentlemen, one with MS and the other homeless, the group made the 30-mile trek from Harlem to Turner, Montana. Traveling on foot, bike, and every imaginable type of transportation, this determined group collected $11,000.

As 2009 comes to a close, we thank everyone who has helped MSAA in so many ways. We wish everyone a happy and healthy New Year.

Several more special events are planned for the upcoming months, including the 20th TransMontana Charity Snowmobile Ride in January, the TransWyoming ride in February, and MS Awareness Night with the Philadelphia Flyers in March. For more information about MSAA's volunteer initiative, please see "Program Notes" on page 36. If you have an interest in participating in one of these events or would like to organize your own event, please contact MSAA at (800) 532-7667 or email

I would like to thank everyone who has been involved with events such as these. Through the generous support of individuals like you, MSAA is able to continue to provide much needed programs and services to the MS community. Thank you for helping us help others!

Doug Franklin joined MSAA as President & CEO in 1999. He has a distinguished career in nonprofit leadership and is a former national trainer in strategic planning for the Peter Drucker Foundation. A published international expert in social marketing and corporate social investment, he is a graduate of four universities. He currently serves on the National Board of the Key Philanthropic Organizations Committee of the American Society of Association Executives; on the Executive Committee of Health First - America's Charities Board in Washington, DC; and as President of the Multiple Sclerosis Coalition.

Last Updated on Monday, 25 March 2013 12:00