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Home > MSAA Publications > The Motivator > The Motivator: Summer 2008 > Thoughts about Giving
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Thoughts about Giving

By Bruce Makous
Vice President of Development

Bruce Makous Photo
Bruce Makous

Because You Asked

Few are aware that we have hundreds of thousands of current contributors nationwide, and that our support comes from people living in just about every corner of the nation. MSAA's President and CEO Doug Franklin, as well as MSAA Board and staff members, have spent the past year visiting many of our donors in their home communities at MSAA President's Circle receptions.

We have traveled to meet contributors in Washington, New York, Dallas, and Denver, and we also visited with those in the Philadelphia area where MSAA is headquartered. During our travels, we have learned many things about you, our donors and volunteers.

First of all, you obviously share a common cause – you want to help to enrich the quality of life for people living with multiple sclerosis, which is the core mission of all of us involved with MSAA. Secondly, most of you have someone close to you who has multiple sclerosis, which heightens your reasons for involvement. Thirdly, all of you are generous in contributing your time or treasure or both.

Recently, after a friend increased her giving significantly, I asked her why she had decided to contribute more. "Because you asked me to," she said. I thought about how wonderfully simple her statement was. Being asked to give by someone you know is indeed a strong motivator, and this is a fourth characteristic that all of you share. You help because you are asked.

My friend went on to explain that she had appreciated meeting MSAA's president and Board members at a President's Circle event in her area, and being asked to become involved. Many donors have increased giving levels significantly for this very reason. They have been invited to meet MSAA's leadership and become more involved.

Another way in which we are showing our appreciation to our supporters is making sure that you are invited to our MS public education events in your area. These programs provide valuable information on topics of interest to people living with MS, including progress in research, and issues related to managing MS, such as diet, exercise, mental health, and other important matters.

In the coming year, we will present public education events in dozens of communities nationwide. We also plan to hold President's Circle receptions in Houston, Boston, San Francisco, Tampa, and Philadelphia. Please keep an eye out for your special invitations to these activities so that we can meet you and help you learn more about how your support helps people with MS.

Thank you for responding so generously and for helping people with multiple sclerosis. Your support is very much appreciated.

Leaving a Legacy with MSAA

President's Circle Reception in Denver

President's Circle Reception Photo Denver MSAA supporter Bill Riedell receives recognition for his generous gifts at the May President 's Circle Reception in Colorado. Presenting the award are, from left, MSAA's Development Chair Joe King, Board Chair Ross Maclean and President's Circle Chair Eric Simons.

Donors frequently ask how they should go about remembering MSAA in their wills or estate plans. The simplest method is to place a codicil in a will indicating the amount that will be contributed to MSAA, and its purpose. The following sample bequest wording should be submitted to your estate attorney:

Percentage amount for unrestricted needs:

I give to the Multiple Sclerosis Association of America, Inc., a nonprofit 501(c)(3) corporation (IRS ID# 22-1912812), headquartered in Cherry Hill, New Jersey, ____ percent [spelled out] (___%) of my estate to go to the most urgent needs of MSAA, as determined by MSAA 's president.

Specific dollar amount for unrestricted needs:

I give to the Multiple Sclerosis Association of America, Inc., a nonprofit 501(c)(3) corporation (IRS ID# 22-1912812), headquartered in Cherry Hill, New Jersey, ____ dollars [spelled out] ($___.00) to go to the most urgent needs of MSAA, as determined by MSAA 's president.

Percentage amount for specific program support:

I give to the Multiple Sclerosis Association of America, Inc., a nonprofit 501(c)(3) corporation (IRS ID# 22-1912812), headquartered in Cherry Hill, New Jersey, ____ percent [spelled out] (___%) of my estate to go to the _____ program of MSAA.

The bequest may also provide funding for a permanent endowment for either general operations or program support, and a fund name may be designated to honor the donor or another person. When choosing to provide program support or endowment funding, it is best to discuss this with MSAA staff to make sure your fund is established exactly as you intend.

If you have thoughts about giving, please feel free to contact Bruce Makous at (800) 532-7667, extension 148, or email bmakous@mymsaa.org.

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Last Updated on Monday, 25 March 2013 11:20