MSAA: Publications - The Motivator: Summer 2008 - Up Front
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Home > MSAA Publications > The Motivator > The Motivator: Summer 2008 > Up Front
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Up Front

By Douglas G. Franklin
MSAA President and CEO

Douglas G. Franklin Photo
Douglas G. Franklin

Spring and summer are always busy times at MSAA, and this year is no exception. We are issuing more cooling equipment than ever before and welcome the challenge of expanding our program and service offerings across the country. Additionally, MSAA was a participant and an exhibitor at the American Academy of Neurology (AAN) and Consortium of Multiple Sclerosis Centers (CMSC) conferences. Both provide information on new and current multiple sclerosis (MS) therapies and I encourage you to read our cover story highlighting these updates.

At the CMSC conference in Denver, Colorado, MSAA held its annual general meeting with our Board of Directors. This presented an excellent opportunity for MSAA staff and Board members to attend workshop sessions while participating in Board-related activities. MSAA welcomed two new members, Bobby Soileau, who is featured in this issue 's Board Spotlight, and Bill Saunders. We also have a new executive committee led by our new Board Chairperson Eric Simons.

As president of the Multiple Sclerosis Coalition (MSC), I am pleased to announce the MSC has received 501(c)3 status from the Internal Revenue Service (IRS), an important milestone. While in Denver, a full business meeting of the MSC took place and considerable progress was made on the organization 's planning and outreach. The MSC was also active during the CMSC meeting as several members led a workshop on advocacy and critical public policy issues affecting those with MS. In May, I attended the National Multiple Sclerosis Society 's Public Policy conference in Washington, DC, along with MSAA Vice President of Communications & Marketing Andrea Griesé. We spoke with their full assembly about the work of both MSAA and the MSC. Pursuing improved quality of life for everyone affected by MS is everyone 's responsibility and we are pleased to be able to lend our support to such efforts on behalf of our MS constituents.

In program news, the Bayer USA Foundation recently awarded a significant contribution to MSAA to pilot a Life Coaching program. Using a certified life coach, this program will teach critical problem-solving strategies and skills to help people with MS find practical solutions in their daily lives. Members of our Healthcare Advisory Council have worked hard to develop guidelines for this program and we will be delighted to launch it next year thanks to this funding.

On a final note, many of you are aware MSAA has an ever-expanding library of online, on-demand educational videos available through Our latest video, A Closer Look at Clinically Isolated Syndrome and MS is now available. For individuals without internet access, many of our videos are available on DVD through our free Lending Library.

Doug Franklin joined MSAA as President & CEO in 1999. He has a distinguished career in association leadership and is a former national trainer in strategic planning for the Peter Drucker Foundation. A published international expert in the field of social marketing, he is a graduate of four universities. He currently serves: on the National Board of the Key Philanthropic Organizations Committee of the American Society of Association Executives; on the Executive Committee of Health First -- America 's Charities Board in Washington, DC; and as president of the Multiple Sclerosis Coalition.


Last Updated on Monday, 25 March 2013 11:18