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Home > MSAA Publications > The Motivator > The Motivator: Winter/Spring 2010 > Up Front

Up Front

By Douglas G. Franklin
MSAA President and CEO

Douglas G. Franklin Photo
Douglas G. Franklin

The year 2010 is proving to be a challenging economic environment for all charities, as people throughout the country adjust to the financial challenges brought on by this recession. Much of MSAA's direct marketing efforts have been affected by the downturn and many supporters have expressed their hope that despite the tough times, we will continue to operate our programs and services to help people with MS enrich their quality of life. This is certainly a challenge that our Board members at MSAA have supported and everyone is working hard to keep the association strong.

I had the privilege of supporting our two snowmobile charity runs this year. Both TransMontana and TransWyoming were great successes and everyone involved with these events is to be commended for a job well done. So many people help make them a success and it's gratifying to see such dedication for a cause as important as MS. We are also embarking on an ambitious series of independent volunteer fundraisers, including our "Swim for MS" events to help support our programs and services. It's wonderful to see the enthusiasm of these grassroots efforts!

March was MS Awareness Month. In addition to leading the MS Coalition's active participation in the Public Policy Conference in Washington, DC, hosted by the National MS Society, MSAA sponsored a number of public-education events across the country. These highlighted MS-related topics while promoting wellness and life enrichment.

Adverse times require renewed commitment to action and change. MSAA has always been willing to find flexible solutions to keep our program offerings strong. In times like these, our MS constituency needs us more than ever and we want to thank everyone for supporting MSAA and helping us to be there for them, both for today and for tomorrow.

Doug Franklin joined MSAA as President & CEO in 1999. He has a distinguished career in nonprofit leadership and is a former national trainer in strategic planning for the Peter Drucker Foundation. A published international expert in social marketing and corporate social investment, he is a graduate of four universities. He currently serves on the National Board of the Key Philanthropic Organizations Committee of the American Society of Association Executives; on the Executive Committee of Health First - America's Charities Board in Washington, DC; and as President of the Multiple Sclerosis Coalition.

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Last Updated on Monday, 25 March 2013 12:16